We’re seeing lots of love for colour in general. Bright colours catch the eye and exude playfulness. Intense hues also signal a luxurious experience and denote new flavours and innovative ideas. Look to Pantone’s Color of the Year, Peach Fuzz, for inspiration. This fresh, soft, orangey-pink is the colour of a ripe white peach; it’s fun and eye-catching while still firmly rooted in the natural world. As customers look for simplified ingredient lists and foods closer to nature, expect to see softer tones that are no less gorgeous than their artificial counterparts.

Consumers are seeking out small moments of delight in their days, whether as a boost to get through a challenging day or as a reward for navigating a difficult situation. While that diificult situation may simply be an ordinary Tuesday, we’re all seeking out a little more comfort and happiness, and small, indulgent treats are our go-to. Mintel’s recent report, “Trending Flavors and Ingredients in Desserts and Confections,” revealed that most consumers do not report feeling guilty when they eat indulgent foods, and 41% even believe these foods are good for the soul. The convenience of single-serving and fun to-go snacks cannot be overstated, and don’t neglect the details! Customers are also looking for value in their treats, and a thoughtful garnish or planet-friendly ingredient adds a touch of luxury and speaks volumes about the quality of your product.