Theme for World Chocolate Masters 2024/25 Announced

Theme for World Chocolate Masters 2024/25 Announced

A chef's hands removing the lid of a box. A square card with the WCM logo on the front is inside
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Chefs Lluc Crusellas, Kirsten Tibballs, Seung Yun Lee, and Elias Läderach each received a Glass Onion-style puzzle box and were given 5 minutes to assemble the clues and suss out the 2023 theme.

The word "play" spelled out using different pastry elements and ingredients

Play! Is the WCM '24/25 theme

This new theme invites chefs to re-think how chocolate brings fun and indulgence while rewarding emerging consumer expectations. 

Play is about...

  • Having fun with flavors and textures
  • Making people and the planet happy
  • What's fresh, tasty, and good for you

All the while, chefs must taste, taste, taste because deliciousness is the number-one requirement on the list of the WCM jury and that of your customers. 

National selections will take place in 2024. Interested chefs can apply here.

The World Chocolate Masters logo

About World Chocolate Masters

The World Chocolate Masters is the world’s only competition dedicated to the creative talent of artisans and chefs with chocolate. Since its first edition in 2005, the competition has grown into an inspiring platform where you’ll see trends in chocolate first – fuelled by changing consumer needs and shaped by the creative skills of talents from around the world. What is created at the World Chocolate Masters finds its way to the high streets in the years to come. 

 

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