Give Retro Favorites an Upgrade
There’s nothing wrong with re-creating customers’ treasured confections bite for bite, but don’t be afraid to give tried-and-true treats a makeover. Grown-up versions of kids’ favorites featuring alcohol are unsurprisingly popular among customers old enough to imbibe. Something as simple as a bourbon-spiked caramel can spark both intrigue and childhood memories. An easy upgrade for retro-confections is to use premium ingredients: high-quality couverture, organic fruit, high-quality nuts, and praliné pastes.
Consider swapping almond or hazelnut for peanuts or adding a spicy or salty twist to balance flavors that have historically been only sweet. Adding a “pop” of texture can lend an element of surprise to an item that may seem “tired.” Taking a dairy-free, low-sugar, or plant-based approach can delight customers by making the favorites they’ve been craving part of their lives again.
Food can be a source of comfort in stressful times and a way to connect with our loved ones and our pasts. So make sure your selection includes some classic favorites.
*Global Data report (Q4 2019)