Taste and quality are the most important factors of a successful confection, but today’s artisan chocolate customers are shopping for a multi-sensory experience, and that starts with packaging.
Does your packaging reflect the artistry and skill that goes into your products? Does it tell your story and reflect your values? We all know it's what's inside that counts, but a customer's journey begins before they've seen or tasted your product. The print, color, material, and style of your packaging are where a customer's journey begins. Make sure your boxes, wrappers, and labels tell the story you want to convey.
And don't forget to think inside the box! A liner, cushion, note, or pattern can enhance the experience of your product, creating a ritual and a truly special moment.