Budget-minded customers seek snacks and treats that do double duty as indulgent breaks and health boosters. According to Mintel, 42% of consumers like it when food contributes to their physical and mental health. Ginger’s reputation as a digestive aid and immunity booster makes it very attractive to today’s consumer, especially when paired with antioxidant-rich dark chocolate!

While we caution against making health claims about your ingredients, evidence suggests ginger’s reputation is well-earned. At the very least, ginger adds a great flavour and warm kick to all sorts of applications and is a welcome addition to confections, pastry components, and baked goods.

The sweet and spicy trend started to make headway last year, and it continues to gain momentum. With its versatility and exciting spiciness, ginger can be a great addition to your current product offer, whether you spice up an existing item, create a seasonal special, or add a new ginger-centric treat. 

In a recent “State of the Menu” report, Datassential reveals that the number of  “Sweet & Spicy” menu items has increased 38% over the past year. The French syrup maker Monin now offers spicy agave, spiced brown sugar, and sweet and spicy cinnamon. They note that 70% of consumers who report liking spicy foods say they’d like to explore the sweet-heat combo.