Top Cookie Trends for Artisans
Top Cookie Trends for Artisans
Fresh Cookie Trends to Fuel Your Next Move
Are you craving the latest cookie insights? Our exclusive research reveals what excites consumers in today's cookie market.
What Influences Cookie Choice?
- Flavor: Enjoyment remains the primary driver of cookie selection
- Price: Consumers place a strong emphasis on value
- Texture: Mouthfeel plays a crucial role in decision-making
When I craft a new cookie, I start with flavor - because joy is the first bite. However, I never forget texture; that perfect crunch or satisfying chew is what turns a good cookie into a memorable one. It’s all about creating an experience that delights from the inside out.
Flavor
Consumers desire familiar, comforting flavors in new products:*
- 80% → Nostalgic flavors like S'mores, milk, and cereals
- 79% → Salty and sweet combinations like salted caramel & pretzels
- 70% → Coffee flavors like latte or espresso
- 68% → Latin flavors like dulce de leche or churro
*% of North American consumers interested in trying this flavor in a new cookie
Texture
Which cookie textures do consumers enjoy the most?
- Chewy
- Soft & Cakey
- Chunky
- Crispy & Crunchy
- Gooey or Filled/Stuffed
Interested in learning more about the latest cookie trends to help you navigate today's challenges and opportunities?
Download your exclusive sneak peek now to "Bake It Happen"!
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Source: Proprietary Barry Callebaut Research, conducted in January 2025 in the US and Canada (N=846)
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