Grow Your Business with To-Go Desserts

Grow Your Business with To-Go Desserts

Two scoops of ice cream dusted with pistachio powder with a to-go cup of chocolate sauce

The Market for To-Go and Delivery Desserts

The frequency with which people order food for takeout or delivery has increased steadily since the concept was introduced. It didn’t take long for people to buy into the idea of restaurant-quality food in the comfort of their homes with little effort. Now, to-go options have expanded beyond pizza to include almost any food item imaginable.

The recent pandemic saw a sharp increase in in-home dining and the popularity of comfort foods. If a 5-star burger or seafood dish is available for curbside pickup, why not cheesecake or a multi-component plated dessert?

Bakeries and coffee shops have long offered a grab-and-go approach to baked goods and pastries, and recent trends have made this aspect of the restaurant and bakery business even more important.


Natural-brown takeout container, text to left: Food delivery is here to stay; in 2021, over half of survey takers said that food delivery and takeout are “essential to the way they live.” Hotel Tech Report 1/26/22

Trends in To-Go and Delivery Food and Dessert Sales by the Numbers

  • 50% of global consumers consume food and drinks in delivery at least once per week.
  • The main reason why consumers order desserts in a restaurant is primarily to indulge themselves.

  • The top 3 flavours Western European consumers would want to see provided for a dessert in delivery/take away are chocolate (by far the #1) 63%, vanilla 40%, and caramel 39%. 

  • Desserts sell better when they are part of a full menu promotion (starter + main dish + dessert). The more classic and accessible main dish + dessert is also a good tactic to be selling more desserts in delivery/take away

Reducing waste is top of mind as consumers say the number one environmental impact on their food choices is the availability of low-waste packaging

Mondelez "State of Snacking" Report
Cookies in natural-color brown to-go box

5 Tips for Increasing To-Go and Delivery Dessert Sales

  1. Stand Out: Make sure your menu items are unique and special - something customers can’t get anywhere else.
  2. Focus on flavour: Chocolate is a MUST. Current flavour trends include citrus, tropical fruit, caramel, and vanilla.
  3. Go for a mix of Classic & New: While some diners are looking for innovative flavours, many customers seek comfort foods and classic flavours. Offer both!
  4. Choose your packaging wisely: Keep components separate when necessary, be mindful of items that are best when kept hot or frozen, and choose sustainable packaging whenever possible.
  5. Promote! Shine the spotlight on your dessert options and consider offering promotional pricing.
A smiling restaurant employee hands two takeout bags across the counter to a customer

We've got even more resources to help you grow your takeout business!

* GlobalData 2021 Q1 Consumer Survey, Global