Creating Value with Decorations

Creating Value with Decorations

cupcakes with decorations

Discover how decorations can help you differentiate and offer your customers a value-added treat.

In a context of rising costs and external pressure, it’s more important than ever to look for solutions that offer profitability as well as efficiency.

US consumers were willing to pay more than a 3x premium for a premium cookie.* 

cheesecake with decorations on top

 

 

Whether you're decorating donuts, cakes, cupcakes, or cookies, think about creating a stunning visual appeal and a delightful texture.

44%

of US consumers say unique mix-ins or toppings make a cookie more premium.* 

pound cake with butterscotch chips on top

 

 

Think about decorations to create a unique seasonal or limited-edition treat and drive consumers to your shop!

58%

of North American consumers said they were extremely or somewhat likely to purchase a seasonal or limited-edition cookie.* 

Discover Decorated Donuts 

 

  • donut dipped in chocolate ganache
    Featuring Gertrude Hawk Caramel Mini Cups
  • donut dipped in white ganache with a caramel drizzle
    Featuring Gertrude Hawk Caramel Mini Cups
  • donut with butterscotch chips
    Featuring Barry Callebaut Butterscotch Chips
  • donut with red and white curls, dipped in a blue ganache
    Featuring Mona Lisa Red/Ivory Decor Curls
  • donut dipped in pink ganache, rimmed with pink and white curls
    Featuring Mona Lisa Red/Ivory Decor Curls

Source: Proprietary Barry Callebaut Research, conducted in January 2025 in the US and Canada (N=846)

  • Business Success
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