While there's nothing wrong with a plain donut or one with a simple white or chocolate glaze, a donut with interesting colors and texture stands out. 3 out of 5 global consumers are interested in trying new sensory experiences*, and they are definitely judging your donuts by their frosting. Add a pop of color or a little crunch, and create stand-out treats your customers will simply have to try. 

55% of North American consumers say they reach for a donut because they want to indulge themselves with a treat*. Make sure your donuts go beyond basic and offer the premium experience your customers are looking for. 

Does this mean you have to spend hours in the kitchen, going all-out with complicated toppings and fiddly fillings? Not at all, but you can make it look like you did. Consider multiple toppings, and get creative: shimmery sprinkles, cereal, and snack foods are creative and crave-able. And chocolate and caramel are always top of the list of most-loved flavors. 

Customers of all ages love donuts, so be sure yours are shareable! 60% of parents with children between the ages of 6-11 purchase donuts*, and they can be a fun treat for the whole family. Turn a donut break into a special occasion with seasonal themes and flavor pairings. 

Seasonal treats and limited-edition flavors are a big hit with customers looking for something celebratory or new, so gear up for holidays with complementary color schemes and look to seasonal flavors to create buzz around your limited-time-only flavors.

Donut stop here! We’ve got on-trend donut recipes for you, plus tips and ideas from Chocolate Academy™ Chefs.