Today’s consumers want chocolate they can trust. 56% of millennial consumers want to know more about where their chocolate confections come from; 30% actively seek sustainably-sourced chocolate*. Let’s look at the importance of transparency and authenticity and how you can incorporate these values into your business model.  

 

Chalkboard sign reading "Vegan" in foreground, chefs (blurred) working in background

According to the National Confectioners Association, 1 in 2 consumers say they value transparency of a confection’s ingredient sourcing, production, and brand**. From fewer ingredients to sustainable sources, customers today demand a lot from their confections. It may seem overwhelming at first glance: how can you add healthy ingredients while still keeping your ingredient list small? How can you satisfy the demand for products that are plant-based, low-sugar, or dairy-free without complicating your inventory and your production list? Here’s a quick list of some key attributes your customers want and how to fulfill their needs while maintaining your high-quality standards:

Transparent Supply Chain:

The shortest and most transparent supply chain award goes to products made in-house. The “bean-to-bar” trend is one example. Locally made and sourced products can be an even better option. Connecting your confections to local suppliers and supporting your community creates the type of relationships that create loyal customers.

A cacao farmer removing pods from a tree

Sustainably-Sourced Ingredients:

“Sustainable” encompasses everything from farming to labor practices. What customers want to know is if ingredients are grown using methods that are good for the environment both now and in the future. And are the people who grow and process the ingredient treated fairly and in a way that allows them not only to live but to thrive?

 

 

Half-sphere molded bonbons decorated with yellow cocoa butter splatter and copper luster dust

Vegan Lemon Raspberry Bonbons from Chocolate Academy™ UK

Plant-based Confections:

Wholesome ingredients with straightforward supply chains and a good-for-the planet ethos… products made with conventional proteins and dairy fit this mold less and less for today’s consumer. Look to nuts and legumes to replace conventional dairy products. Additionally,  consider the many all-natural alternative sources of sugar on the market today.

2.5 kg package of Callebaut 811 54.5% Couverture

Callebaut™ 811 54.5% Couverture

Did you know that many Callebaut® products offer traceability? Using a batch number and a QR code on the bag, you can reveal the complete journey of your Callebaut 811 and Callebaut 823 couvertures with more products to be included soon.

All of our brands support sustainably-source ingredients, and the cocoa liquor from all Cocoa Horizons products is 100% traceable. As part of its Forever Chocolate commitment, Barry Callebaut™ is striving to source all of their ingredients sustainably and make sustainable chocolate the norm by 2025.

*Millennials and Centennials are Living a Holistic Lifestyle, Barry Callebaut®

** NCA Sweet Insights: State of Treating 2021