Nostalgia and Comfort
Childhood favorites continue to be popular, and it’s no wonder: nostalgia helps us cope with stress and unexpected situations, something we’ve seen a lot of lately.
Delight customers by exploring classic confections and flavors:
- Cookie Dough
- Peanut Butter
75% of global consumers want to try new and exciting confections**. They want chocolates and candies that offer a multi-sensory experience. This is your opportunity to let your creativity shine with bold ideas that entice your customers. What are they looking for?
- Exotic Flavors
- Unusual Combinations
- Textures and Inclusions
- Exciting looks: layers, colors, shapes
While the latest popular flavor may be a flash-in-the-pan compared to enduring favorites, 25% of global consumers strongly agree they love trying limited editions and seasonal flavors***. So don’t be afraid to highlight the latest taste trends:
- Citrus and Tropicals
- Nuts and Seeds
Explore your options and start small if that’s more within your comfort zone: upgrade nostalgic favorites with new textures or premium ingredients, try plant-based versions of items you know your customers already love, use nuts and seeds to add a healthy glow to colorful tablets. Try different flavor combinations and highlight them with a modern shape or pop of color. Seasonal specials are always a hit, and their availability is limited, so there’s no need to commit. Trying something new is fun not only for your customers but also for you and your staff, so don’t be afraid to mix it up with some on-trend ideas.
* National Confectioner's Association: Getting to Know Chocolate Consumers, 2019
**Barry Callebaut® proprietary study
*** Innova Customer Survey 2019